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2 Ways to Really Connect With Your Customer in Your Copywriting
Copyright © 2005 by Bruce CarlsonOne of the least talked-about areas in copywriting education isvoice. This is probably because it’s tough to set general rulesfor something that’s so personal to each of us. After all, thesame things go into building your ...
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32 Point Copywriting Checklist to Bulletproof Your Copy
As a direct response copywriter, I (naturally) go through a set process to ensure that my copy hits the mark. A vital part of this process is performing "checks and balances" to ensure that all the important elements are there AND that there are no ...
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35% Revenue Increase… from Your Website!
35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more! Renowned website usability researcher, Jakob Nielsen, today (Nov 24) published results of ...
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3 Inside Secrets To Making You Richer Using Direct Mail
Making money using direct mail isn't easy. And anyone who tells you it is, is lying. To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important... the right list to mail to. And even if you have each ...
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3 Keys to Better Online Copywriting
© 2005 by Bruce Carlson Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments. It doesn't work too well. A very basic knowledge of ...
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3 Lessons From A Marketing Superstar
I was just rereading Jeffrey J. Fox's marvelous book, How To Become A Marketing Superstar this week, and had to start jotting down some notes to pass along. Fox has a wonderful knack for distilling his hard-won wisdom into two or three page chapter ...
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"3 Quick Tips To Becoming An Instant Copywriting Genius"
Copywriting is the ONE skill that will turn words into cash, and it's really the one thing you must learn if you're thinking of selling anything at all.From traditional direct mail and now to the internet, the power of words has already made millionaires ...
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3 Steps To Better Sales Copywriting
Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You’re nothing more than a salesperson.There’s an old saying in the “business” that, “a copywriter is a salesperson sitting in front of a ...
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3 Strange And Twisted Copywriting Tactics!
1. You can build credibility with your prospects bytelling them you can't solve all their problems, butyou can solve a percentage of them.For example:My product can't eliminate all your problems, butwhat if it could take away 97.5% percent of them.How ...
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3 Tips For Writing Better Headlines
Copyright © 2005 by Bruce CarlsonThe single most important element of your website's copyis the headline. Take away practically everything elseand you can still manage a sale (if the headline's good enough and you have a strong enough call to action). But ...
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4 Tips for Writing Successful Swipe Copy
© 2005 by Bruce Carlson Master copywriter and marketer Dan Kennedy, in his highly popular and successful copywriting seminars, likes to tell his students that "sometimes good enough is good enough" when it comes to a piece of sales copy. What does Dan ...
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5 Insider Secrets to Million Dollar Sales Letters
One of the most important skills you could ever learn is how to write million dollar sales letters. The difference between a killer sales letter and a mediocre one is often the difference between a successful site that earns thousands of dollars weekly ...
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5 Keys to Copywriting for Site Visitors and Search Engines
When it comes to writing your Web site copy, you must balance the needs of your target audience with search engine optimization. Here are the 5 keys to help you succeed with both site visitors and search engines. 1. Comprehension and Attention Span ...
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5 Key Reasons Why Great Copywriting Will Always Be Your Most Important Business Skill
Ask any successful business owner what is the most important business skill that an aspiring entrepreneur or Internet marketer can possess and I'll bet you'll hear one resounding answer over and over again. Copywriting. Copywriting. Copywriting. The ...
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5 Reasons Why Headlines Are The Single Most Important Part Of All
Are you maximizing your marketing results by using headlines at every opportunity? Without a powerful headline, your message stands little chance in an increasingly competitive marketplace. If your headline doesn’t capture attention and pull prospects ...
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